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Audi Progressive Retail: The brand with the four rings launches a new interactive concept for customers
- First Audi Progressive Showroom opens in São Paulo, Brazil
- The expanded retail concept gives customers a whole new experience of products, services, and the brand
- Staggered roll-out in international markets from early 2023
Even more than before, Audi is putting customers front and center at its dealerships: with a completely new, inviting, and progressive showroom architecture, interactive digital elements, and employees to spark enthusiasm for new technologies. The Audi Progressive Retail concept provides space for customers to experience Audi products and the Audi brand in an emotional and individual way, while at the same time reflecting the brand with the four ring’s forward-looking mentality.