Happy Friday! Next up, for our all natural beauty series is, Pursoma. Everything about this company says perfect! Their beauty products detoxify, rejuvenate, and soothe the body, from the inside out. We were lucky to try the ocean potion bath, which is made to detoxify the body with the sea’s restorative minerals, stimulate circulation with sea salt, and eliminate toxins on a cellular level. WOW! is all we can say. It was absolutely amazing! Leaving our skin feeling wonderful. The other product we were lucky to try was the earth bound body mask
We had the chance to have a Q&A with CEO and owner, Shannon Vaughn, what a beauty…
1) What led you to start your business?
Pursoma was created because I faced a health crisis which I was confident was a result of environmental toxicity. Extremely stressful situations in my life; poor nutrition in my daily diet; and toxic hormonal disruptors in my beauty and skin care regime left me unwell. Unhappy with the prospects offered by traditional medicine, I engaged in holistic therapies guided by a nutritionist and homeopathic doctor that emphasized detox and rejuvenation. Following my recovery, I worked closely with a nutritionist and biochemist to formulate potent, effective detox treatments that left me feeling vibrant and alive and gave me a sense of internal peace. It was this process of “soma”, or transition, to wellness, along with the understanding I gained about what it meant to be truly healthy, that inspired me to want to spread this message to others and share the tools to achieve similar results. Thus, Pursoma was born.
2) How do you incorporate a holistic lifestyle into your daily life?
I try to be conscious daily of what I consume, especially if I am on the go because then I have to be more focused about it. When I am at home I have developed a very healthy routine and I stick to that. Obviously there are times when things need to be adjusted, for instance I am pregnant now and felt the need to eat animal products because my body wanted them. But usually I make it very simple for myself and I look at a meal or menu or food item and say, can I see the origin of the food? Is it a whole food? And I try to eat as simply as possible.
3) Favorite items you can’t live without?
There is nothing I can’t live without. I have lived in so many different countries and environments around the world at various stages of my life, that I have learned that I can always adapt. But if I had to list a few essentials that feel really important to me
1. Lemon water in the morning followed by a super high quality green tea.
2. Pursoma Floral Defense which is a homeopathic remedy for living well in today’s modern world (not released yet, coming soon!!!!)
3. A really good body oil. I love body oil and apply it after shower and before bed to keep my skin hydrated, usually it’s unscented.
4) What does your daily routine look like?
In the morning, I have the juice of one lemon in 12-16 ounces warm water, then I have green tea or very little decaf coffee with coconut milk. Next, before or after exercise, I have a fresh green juice that I make at home or that I get from a local juice store (fresh, rather than cold pressed. I like cold pressed juices for a cleanse but prefer to have the fiber from a fresh juice on a daily basis.) I also alternate at home between juice and a blended green drink. I exercise (either cycle indoors at home or go outdoors on my bike, depending on the weather). I work a lot so I make sure to drink at least 3 liters of water per day and I eat quite regularly even between meals, but always super healthy. I hate to wait till 8:00 pm for dinner, I find I feel much better if I eat earlier and don’t eat much at night.
5)We love the idea of the digital detox! What is your idea of the perfect digital detox?
I unplug daily, but when I do it for longer time periods, I get all my work done so that I feel relaxed when I totally disconnect. I usually do this when I spend time at my farm because there is a terrible internet connection there (a good thing) and once I am outdoors it feels intuitive to me to not be connected to an electronic gadget; out there, technology just instinctively feels out of place, like being totally overdressed for a casual party.
6) Where do you see you and your company in 5 years?
I would like to see it reaching a much more mass market and communicating a clear message that we live in a fast paced world and we need to take time to detox and reboot. I want women and young girls to know how to protect themselves against urban toxicity, and offering tools to do that. I want to create a medication platform that can be accessible and attainable to all without it feeling like you need a particular company to teach you how to do it. By offering consumers products that combat environmental stressors and by providing helpful educational information about diet and wellness, we can encourage them to stay balanced and well in their lives. I want my customers to understand and FEEL that there is a new norm for what it really means to be healthy, both physically and mentally.